This short animation from Clash of Clans is a first step towards a larger fictional world

Mobile games from Supercell, Clash of tribes And Clash Royale, Huge: Together, the pair has been downloaded over 3 billion times, according to the developer. Now, the Finnish studio brings them together with New clash Short animation, 12-minute clip called Lost and crested. It’s cool and funny, but it’s also part of a broader strategy to make the entire fantasy world something bigger and more enticing. “When it comes to storytelling, we feel it is important to expand beyond what’s in games,” says Christina Lee, who oversees story development and franchise at Supercell.

This isn’t technically the first animated short set in Clash of tribes Universe. This distinction goes to Clash Rama, A YouTube series penned by three of The Simpsons Writers who debuted in 2016. Lee says the series was a huge success, especially when it came to expanding the fictional world. clash. The games themselves have very little narration and instead focus almost entirely on combat. But Clash Rama Show what the characters have done in their spare time, adding new depth to this world. Made Supercell want to do something bigger.

“While Clash Rama It was such a hit, we always saw it as an exceptional fan imagination, and we decided it was time to tell Supercell about the world and the characters, which is why we set out to make this short animated movie, ”Lee said. That original series featured a bright and friendly 2D art style, While Lost and crested It has a 3D look that is more compatible with games, commercials and CG trailers. One look, it is clearly set in clash Universe.

Developed in collaboration with Psyops Animation & Design Studio. The studio previously worked with Riot on a League of Legends shortShe even turned Oregon travel commercial into Anime clip in the style of Studio Ghibli – He tells me the main goal, apart from building bridges in a realm Clash Royale And Clash of tribes, The focus was on a story driven by the character. “One of the driving principles of our team is to make our characters feel like real people, especially people you can communicate with,” she says. “Correlation is really the key for us.”

This type of storytelling is something out of the trend among popular multiplayer games. Titles like Note and observe And League of Legends It doesn’t have a lot of storytelling within the actual game, but there are abundant short animated films, cartoon books, and other content that captures their fictional worlds. Lee heads a team of three who are totally focused on this type of outdoor storytelling clash. Although, Supercell is not ready to announce anything after this Lost and crestedIt’s not hard to predict a future in which more animations will materialize, or even things like comics clashFantasy world. “We are evaluating other storytelling opportunities,” Lee says.