The Boston Crimson Sox set up a Black Lives Issue billboard over the Massachusetts Turnpike

The phrase “Black Lives Make a difference” — written in the baseball team’s font — was on Wednesday placed on a huge, 254-foot billboard jogging alongside the Massachusetts Turnpike by Fenway Park.

“Recognizing that we have get the job done to do ourselves, we desired to exhibit that we stand with those who are working to reach racial fairness,” Crimson Sox spokeswoman Zineb Curran advised CNN in a statement. “The billboard is operated by the Crimson Sox Basis and one of the techniques we program to attribute the Black Life Issue movement all through the baseball season as a way to amplify the voices of all those who share our values, but may perhaps not share our system.”