CBS / AP
Amazon aims to start the holiday shopping season early this year.
The company celebrates its two-day anniversary in October this year after the coronavirus pandemic forced it to postpone its sales event from July. It’s the first time Prime Day is in the fall, and Amazon is positioning it as a way to get people to start holiday shopping.
Even before Amazon Advertising On Monday, major retailers said they plan to push shoppers to start shopping this October holiday and offer deals earlier, in the hope of avoiding store crowds during November and December.
Prime Day approaches as Amazon launches a hiring wave. The e-commerce giant said earlier this month that it would Employ 100,000 full and part time workers
Prime Day, which will run on October 13th and October 14th, is sure to pressure retail competitors to offer deals around the same time. In years past, Walmart, Best Buy and Target They made their own discounts online During Prime Day.
Amazon started the sales event in 2015 as an answer to Singles’ Day, a shopping holiday popularized by Chinese e-commerce company Alibaba. Prime Day has become one of the biggest shopping days on Amazon.
The past year was marked by Prime Day B Faulty computer That prevented some customers from loading items into their cart. The release also allowed other customers to purchase camera equipment for thousands of dollars for $ 94.48. A must for customers hoping to take advantage of Prime Day for this year Beware of unfamiliar TV brands Check product pages for fake reviews and don’t assume all prices are the best deals, say experts.
Key Guidance: Add Members
Amazon hopes to make this year’s event the most successful of all for small businesses, said CEO of Consumers Around the World Geoff Wilk in A. statement . He said the Prime Day stay in October “is the perfect opportunity for Prime members to do their holiday shopping early from the comfort of their homes.”
Amazon also sees the day as a way to get more people to sign up for Prime. Discounts will only be offered to Prime members, which this year feature over a million deals across games, electronics, fashion, beauty, kitchen, and Amazon devices like Alexa or Echo.
The company said Amazon Prime members in 19 countries will get deals this year, including new ones: Brazil and Turkey. Prime Day actually took place in India this summer.
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